Why I became an ambassador for my favourite soccer club
The end of the 90s. My father takes me to a match of my favourite soccer club. It is one of the most important matches of the season- the local derby. I am pumped. As a child, everything seems big and impressive- the stadium, the fans, even the walk to the arena felt like I was walking on a rainbow towards a holy land full of opportunities- it was unreal.
As we sat down on our designated chairs and the crowd started cheering, the atmosphere took me by storm- I immediately immersed myself into what happened around me, feeling the adrenaline rush within me. I presume, it was this moment I became a fan of this particular soccer club.
The moment the players entered the pitch, I felt reminded of the old historic movies I have seen about gladiators in the Roman Empire. For some reason, my mind still draws comparisons between soccer players and roman gladiators. Both are admired and loved (well, as long as they survive, or perform well) and we all applaud and support them during their game. Of course, some people feel a deep personal attachment to certain players while others develop an emotional bond with the club itself.
In any case, soccer clubs (especially in higher leagues) are big brands. They differentiate themselves from brands like fashion or technology brands for the fact that an emotional connection does not have to be artificially created- in most cases, it is already there.
However, they share a common problem with other corporations. Remember the gladiators? Would you just walk up to them and start a chat? Probably not. Gladiators, just as the soccer players or the club itself are somewhat unreachable. There is an invisible (sometimes even a visible) fence between us fans and the players.
Now, of course, as a hardcore fan, you want to be as close to what happens in your club as possible. One way to do that is to engage in club forums, registering for memberships, following social media streams and going to visit the daily training. The ones who do not have the time to engage in these activities, everything digital which gives us a door or platform is a welcomed alternative. At the end of the day, you still find yourself on the outside of the circle- an observer of you will.
What if I can support my club some more and at the same time get something special out of it? I found Hypd to be a pretty good vehicle for my ambitions. The platform allows me to become “more” than a fan- I am now an ambassador for my club. Essentially, I support my club by sharing their content and sell tickets for their events. On a first glance, this might sound time-intensive, but really, it is a couple of minutes a day or less. In return, I regularly break a part of the invisible fence – by receiving exclusive goods, meet and greats and events from my club.
I definitely feel like I make a contribution now. I also discovered that some gladiators are sparkling conversationalists 😉